News

Acco Brands catalogue now available for ROI dealers

21 Jun 2021

Leading office products manufacturer ACCO Brands is delighted to announce its partnership with FusionPlus Data has been extended with the launch of an IRE ACCO Catalogue dedicated to the Republic of Ireland channel partners and resellers. ACCO Brand’s portfolio of consumer and academic products includes beloved brands such as Rexel, Leitz, GBC, Kensington, Nobo and Sasco.

Tanya Kenny, Ireland Country Manager at ACCO UK & Ireland, outlines some of the benefits for retailers and their customers alike, stating:

“I am thrilled to be able to offer our Irish channel partners optimised content across our entire portfolio, not just the products listed by wholesalers. They will have quick access to a wider range of products and categories than ever before. With the constant rise of online retail and the working from home trend, today’s customer has become very visually driven and demands a much wider range of products and solutions. It is essential that the product listings they see online look fantastic and provide them with the necessary information for making a purchasing decision. The expanded product catalogue will increase the likelihood that the end user will find what they’re looking for – for the home or the office – and the great content will help drive action. As a result, resellers will see increased sales and loyalty from satisfied customers.”

Elisabete Wells, Regional Marketing Director for ACCO UK & Ireland, adds:

“Our marketing team has been hard at work developing more optimised, online friendly, and end-user targeted content. This includes a range of appealing visual tools such as videos, infographics and flyers. We’re adding new content to the ACCO catalogue on a regular basis with the intention of making our products more enticing on webpages and encouraging end users to buy more. We feel these efforts will pay off in more sales and increased margins for our Irish channel partners.”

Steve Bilton, Managing Director of FusionPlus Data, adds:

“Fantastic news that we now have an enriched and fully attributed ACCO file for the Irish marketplace which I’m sure will prove to be just as popular with the Irish dealers as the UK file has for the dealers here!”

To find out more, contact Tanya Kenny (tanya.kenny@acco.com) or send us an email at marketing.uk@acco.com

If you would like our Support Team to help add Acco Brands to Pulse for you, please get in touch.

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