EOL Group is a leading European office furniture manufacturer and have been designing, manufacturing, and distributing office furniture through an extensive international reseller network for over 30 years. They are proud to announce their new partnership with FusionPlus Data to bring their upgraded online catalogue and product content to resellers in Ireland.
Both existing and aspiring resellers will benefit from optimised full features and benefits copy, product images, lifestyle images, product specifications, and brochures with regular updates and additions.
Robert Whippy, Sales Director at EOL Group UK & Ireland, outlines some of the benefits for resellers and their customers alike, stating:
“EOL has chosen the Irish market for this exciting new step forward in the company’s long history of innovation and development, bringing it one step closer to a complete 360-degree product and service proposition. In doing so, we are expressing our unshakeable confidence in our network of resellers’ potential for growth. Resellers who will soon be able to access EOL product content that is optimised for their e-commerce activities, maximising their chances of finding new potential customers and engaging them in new ways.
With the ever-rising importance of online retail to bottom lines, visual cues are fundamental in securing the end customer buy-in. That’s why EOL has committed significant resources to ensuring that online product listings not only inspire, but also provide all the information needed for decisive purchasing with confidence. A carefully tailored catalogue of products, that’s designed to respond to the requirements of an online customer base, will drive purchases and increase the likelihood that the end user will find what they want, ultimately adding it to their basket. Our expectation is that this will boost sales and repeat custom for all our trusted resellers.”
Steve Bilton, Managing Director of FusionPlus Data, adds:
“It’s great to see EOL make its range of products available for the dealer community to offer to their customers. Robert, his marketing colleagues and the FusionPlus team have worked tirelessly over the last few weeks to get this across the line and the resulting enriched product file I’m sure will be extremely popular with the dealers”
.To find out more, contact your EOL regional sales manager on +44(0)203 794 6607 or send an email to firstname.lastname@example.org
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